Preface from Designerhjem (Designer Homes)

The first time I visit a new home I cannot help but perceive the homely surroundings as a reflection of the homeowner’s personality. The spaces we inhabit create the framework for our own personal story and in this way the rooms also begin to tell us stories. Three-dimensional visual narratives that show who we are and reflect the age in which we are living.

Designerhjem (Designer Homes) was conceived because I am passionate about fashion, interior and photography and simply because I am curious by nature. The book draws a picture of 16 creative homes occupied by a number of significant profiles associated with the fashion industry in the UK, USA, Italy and Denmark. We may already know their names in connection with their products but where do they come from, and where do they go, when they go home?

Often, people involved in fashion are also visually gifted when it comes to the decor of their homes. More than merely reflecting their personality their homes are an expression of an aesthetic attitude. For this reason I have consciously not styled the pictures much. After all, the occupants manage fine by themselves, and it is their distinctiveness that I wanted to capture in the first place. It is possible that several of the places we have photographed appear exceptionally inviting, neat and tidy. However, behind the scenes of almost every home are clutter and lumber rooms, sometimes even small warehouses, for storing items not currently up-to-date but still too good to get rid of.

The contributories to Designerhjem (Designer Homes) all share a specialist professionalism and pride. They have not been chosen because of the way they live but rather because their personal style, their product or their business philosophy has made an impression on me.

Several of the designers in the book travel for up to 200 days a year. This is clearly reflected in their way of arranging the interior of their homes, where many radiate an anonymous tranquillity that leads to thoughts of international designer hotels. The travels have a positive effect on the designers by introducing them to new impressions and trends, which they bring back home and incorporate in both work and private surroundings.

Other common features include the pressure of business, trade fairs, shows – and stress. Just as one collection is finished, another begins. An ongoing process, like a windmill constantly and continuously turning, making an industry which can be very hard to let go of. Moreover, it is notable that family relations and the collaboration between generations are of great importance to most of the contributories. A number of the businesses in which the designers portrayed are involved are currently, or have previously, been family owned – created from scratch, and in many cases still employing spouses, sisters, brothers, parents or children.

I would like to thank Photographer Andreas Mikkel Hansen, Editor Lil Vad-Schou from Gyldendal, Graphic Designer Jan Bilgrav, Signe Wenneberg, Sadolin-Glostrup and SAS Scandinavian Airlines. Many thanks to all the occupants from all these widely different private bases, who so generously opened up the door to their homes. And especially thanks to all the people who helped along the way and made Designerhjem (Designer Homes) a reality.